Nielsen's #KidsBookSummit: Nobody Said YA Books Aren’t For Teens

When The Medium’s Message Gets Rough It was an odd turnabout in the annual Nielsen Children’s Conference. Led by Kristen McLean—among the most respected people in the business of quantifying and evaluating the young person’s reading scene—the conference was a crackling success. Smartly produced at New York’s pristine Convene Center in Lower Manhattan on a… Read More

This Week’s Nielsen’s Children’s Book Summit: Research Over Guesswork

When Your Reader Is Not Your Customer Most kids aren’t choosing and buying their own books. Parents are the ones at the cash register, right? Of course right. But think about the marketing challenge: are you trying to reach the kid? Or the parent? Don’t be too quick to think you know the answer. As publishing… Read More

At BEA's IDPF Digital Book Conference: Youth Reading – Or Not

“How many of you think of your customers sitting in a chair reading a book?” Bookigee founder and CEO Kristen McLean got a goodly show of hands with that question as she opened her session on youth reading in the States at BookExpo America (BEA) on Wednesday (27th May). McLean focused on trends in young readers’ and teens’… Read More

What if the 90 percent does write a book?

‘Your followers are so cynical’ In digital publishing, we’ve been talking about that “tsunami of content” (thank you, Jon Fine) for a long time. This week here at BookExpo America (BEA), however, we had a good remi nder that the world at large may not yet understand the stupendously deepening inventory that has come right along with… Read More

Writer's Digest's Conference In New York: Sway With Me

Every Year, New Moves Staging national-class writers’ conferences has never been easy. Competing interests go with the territory. In the past, organizers could lose a lot of sleep over the question of “craft vs. career” — how many sessions did hundreds of authors need on the art and skills of writing, and how many on the… Read More

Writing on the Ether | JaneFriedman.com

It’s springtime for Amazon, and there’s more than one evolving new slant on the massive retailer in play at the moment. Between the monkey chatter and the growls of slow-moving traditionalists, hear it? A skip in the usual drumbeats. A new syncopation in the publishing jungle. Read More

Writing on the Ether | JaneFriedman.com

Can real sense ever be made of the digital disruption of publishing — mothership retailers hovering in cyberspace over flocks of woolgathering independents in pastures below — if the core industry’s relationship with writers isn’t addressed? During discussions of the new incident between Amazon and the Independent Publishers Group (more on that below), I’ve been reminded by our colleague, Andrew Rhomberg in London, of the phrase “creative destruction” from economic theory. Read More