When Your Reader Is Not Your Customer Most kids aren’t choosing and buying their own books. Parents are the ones at the cash register, right? Of course right. But think about the marketing challenge: are you trying to reach the kid? Or the parent? Don’t be too quick to think you know the answer. As publishing… Read More
At BEA's IDPF Digital Book Conference: Youth Reading – Or Not
“How many of you think of your customers sitting in a chair reading a book?” Bookigee founder and CEO Kristen McLean got a goodly show of hands with that question as she opened her session on youth reading in the States at BookExpo America (BEA) on Wednesday (27th May). McLean focused on trends in young readers’ and teens’… Read More