As the ‘Wall of Content’ rises, the heart of the publishing trade show, its rights transactions, becomes all the more vital. Read More
This Week’s Nielsen’s Children’s Book Summit: Research Over Guesswork
When Your Reader Is Not Your Customer Most kids aren’t choosing and buying their own books. Parents are the ones at the cash register, right? Of course right. But think about the marketing challenge: are you trying to reach the kid? Or the parent? Don’t be too quick to think you know the answer. As publishing… Read More