When Your Reader Is Not Your Customer Most kids aren’t choosing and buying their own books. Parents are the ones at the cash register, right? Of course right. But think about the marketing challenge: are you trying to reach the kid? Or the parent? Don’t be too quick to think you know the answer. As publishing… Read More
'Print books are more like decorations': A #FutureChat recap
Could ebooks and print be friends instead of enemies? Having heralded The noise and fury— where he wrote, “Booksellers are back! The print book is on the rise! The ebook is dead!” — The Bookseller editor Philip Jones then returned Friday with classic irony in Surprise, surprise: Defying what we sometimes read in the wider… Read More
#DBW15: Can eBooks Steamroll Print?
‘What Sells in Print’ – eBooks’ impact on the market Not so fast, it seems we’re hearing from several directions. Today, our colleagues Tom Tivnan and Felicity Wood at The Bookseller are writing Print and digital help the book market in 2014. Here, from that story is an “e” and “p” — ebooks and print… Read More
#DBW15: #LaunchKids: Good trends, many examples, little understanding
‘Just look at what this little thing has turned into’ Mike Shatzkin had borrowed a spare outlet to power up and check messages on his phone during the lunch hour at #LaunchKids. His Publishers Launch series of events was producing the fourth such outing focussed on children’s publishing. He stood for a minute with me… Read More
#DBW15: #LaunchKids rolls out to the pad
A “take-up of digital books” that is “huge and growing” By day’s end Tuesday, the audience for Digital Book World’s daylong Launch Kids Conference will emerge into New York City’s notably chilly evening breezes — a -3C is as warm as it’s to get today here — fortified by the surveyed details of surely the most extensively studied… Read More