by Porter Anderson

Romance Publishers and #Diversity at the Nielsen Summit: ‘Uniquely Familiar’

As part of Nielsen’s inaugural Romance Book Summit at the Romance Writers of America conference, a panel of publishers talks about globalization, sales, and diversity challenges. Read More

by Porter Anderson

International Consumer Confidence: A Recessionary State of Mind

In its report on consumer confidence, Nielsen sees 55 percent of those surveyed saying that in Q4 2015, they believed the were in recession. Read More

by Porter Anderson

Confidence Rising (Mostly): Nielsen Looks Over World Markets

By Porter Anderson | @Porter_Anderson The good news is that people think there’s good news. In a webcast this week from in London Book Fair’s #Quantum16 Virtual Conference, Nielsen’s Andre Breedt started his survey of key markets with a check of consumer confidence. He put special emphasis on the #Quantum16 markets: Brazil, China, India, The Philippines,… Read More

by Porter Anderson

Nielsen's #KidsBookSummit: Nobody Said YA Books Aren’t For Teens

When The Medium’s Message Gets Rough It was an odd turnabout in the annual Nielsen Children’s Conference. Led by Kristen McLean—among the most respected people in the business of quantifying and evaluating the young person’s reading scene—the conference was a crackling success. Smartly produced at New York’s pristine Convene Center in Lower Manhattan on a… Read More

by Porter Anderson

Age, Surveys, And Income: The Authors Guild’s View

‘Only One Piece Of The Puzzle’ Subsequent to our report on the Authors Guild’s release of results from its 2015 Member Survey, I’ve invited the Guild to provide some interpretation of how it sees the release of its “The Wages of Writing” survey results. In response, I have this explanation of the survey exercise, and I want to… Read More

by Porter Anderson

AuthorEarnings: Brought To You By Us, Your Breathless Media

My Hype Is Better Than Your Hype Sometimes it seems that almost no one in the publishing industry can deliver a message without a sticky gloss of agenda-laden hype on it. The latest AuthorEarnings report, prepared by the author Hugh Howey and his technologist colleague known as “Data Guy,” is a good case in point. Rather than opening… Read More

by Porter Anderson

This Week’s Nielsen’s Children’s Book Summit: Research Over Guesswork

When Your Reader Is Not Your Customer Most kids aren’t choosing and buying their own books. Parents are the ones at the cash register, right? Of course right. But think about the marketing challenge: are you trying to reach the kid? Or the parent? Don’t be too quick to think you know the answer. As publishing… Read More

by Porter Anderson

Give Her Credit: Sarah McIntyre Torches For Book Illustrators

#PicturesMeanBusiness And So Does She Once you break yourself of tweeting to her as@Jabberwocks — she definitely is not Brown University’s dramatically lit all-male a cappella group — Sarah McIntyre is one of the most colorful forces of nature you’ll find in your Twitter stream. She is @Jabberworks. And yes, she’s talking to you. She’s attaching the hashtag#PicturesMeanBusiness.… Read More