When The Medium’s Message Gets Rough It was an odd turnabout in the annual Nielsen Children’s Conference. Led by Kristen McLean—among the most respected people in the business of quantifying and evaluating the young person’s reading scene—the conference was a crackling success. Smartly produced at New York’s pristine Convene Center in Lower Manhattan on a… Read More
Age, Surveys, And Income: The Authors Guild’s View
‘Only One Piece Of The Puzzle’ Subsequent to our report on the Authors Guild’s release of results from its 2015 Member Survey, I’ve invited the Guild to provide some interpretation of how it sees the release of its “The Wages of Writing” survey results. In response, I have this explanation of the survey exercise, and I want to… Read More
At BEA's IDPF Digital Book Conference: Youth Reading – Or Not
“How many of you think of your customers sitting in a chair reading a book?” Bookigee founder and CEO Kristen McLean got a goodly show of hands with that question as she opened her session on youth reading in the States at BookExpo America (BEA) on Wednesday (27th May). McLean focused on trends in young readers’ and teens’… Read More