When The Medium’s Message Gets Rough It was an odd turnabout in the annual Nielsen Children’s Conference. Led by Kristen McLean—among the most respected people in the business of quantifying and evaluating the young person’s reading scene—the conference was a crackling success. Smartly produced at New York’s pristine Convene Center in Lower Manhattan on a… Read More
Age, Surveys, And Income: The Authors Guild’s View
‘Only One Piece Of The Puzzle’ Subsequent to our report on the Authors Guild’s release of results from its 2015 Member Survey, I’ve invited the Guild to provide some interpretation of how it sees the release of its “The Wages of Writing” survey results. In response, I have this explanation of the survey exercise, and I want to… Read More
This Week’s Nielsen’s Children’s Book Summit: Research Over Guesswork
When Your Reader Is Not Your Customer Most kids aren’t choosing and buying their own books. Parents are the ones at the cash register, right? Of course right. But think about the marketing challenge: are you trying to reach the kid? Or the parent? Don’t be too quick to think you know the answer. As publishing… Read More