‘Enduring appeal’ When Egmont UK’s managing director Cally Poplak (pictured) told The Bookseller’s Children’s Conference that “old-fashioned publishing skills are as relevant and vital as ever,” she could have gone on to say that “old-fashioned” reading patterns look to be just as enduring. As #KidsConf15 was written up by my colleague, Sarah Shaffi: The children’s publisher… Read More
This Week’s Nielsen’s Children’s Book Summit: Research Over Guesswork
When Your Reader Is Not Your Customer Most kids aren’t choosing and buying their own books. Parents are the ones at the cash register, right? Of course right. But think about the marketing challenge: are you trying to reach the kid? Or the parent? Don’t be too quick to think you know the answer. As publishing… Read More
'Inanimate Alice' newly animated: Kate Pullinger's digital novel is still young
May we all age at the rate Kate Pullinger’s Alice does When last we saw Alice — of Pullinger’s transmedial tale Inanimate Alice — she was 14. That was six years ago. Now, she has reappeared. But she’s not 20. She’s 16, as stated in the opening of Episode Five. This enviably slow maturation, it… Read More
16-24-Year-Old Readers And Their Books: #PorterMeets Luke Mitchell
With all the pleasure any good teenager has in proving his elders wrong, the 16-to-24-year-old age group might seem at times to delight in confusing marketers. And at Thursday’s The Bookseller Children’s Conference, in London, some of Luke Mitchell’s comments to the audience will help sort out what may be behind that demographic’s role in… Read More