When Your Reader Is Not Your Customer Most kids aren’t choosing and buying their own books. Parents are the ones at the cash register, right? Of course right. But think about the marketing challenge: are you trying to reach the kid? Or the parent? Don’t be too quick to think you know the answer. As publishing… Read More
‘Murder, She Read!’ Taking A Deep Dive Into Mystery With Nielsen
Do We Have A Clue What’s Happening In Mystery/Crime Reading? Their safe and secure lives rocked by a shocking revelation! Their routines turned upside down! Their world wracked by fear of the unknown now stalking them all! No, not the characters in a Dorothy Sayers mystery. I’m talking about the publishers. As I wrote in… Read More