‘Readers Are The Power Brokers Who Matter Most’ Readers decide. Readers come first, as they are the primary filters. Imprints, choices, and selections should really mean something. Brand can’t be faked in this area. Publish fewer books; publish better books. The concept has begun gaining traction as it dawns on many of us that “discoverability”… Read More
'Smart layers' and resistance: Joe Wikert on the 'Dynamic Book'
Allowing publishers to ‘webbify’ the book At Books in Browsers, the annual conference produced by Peter Brantley, you hear the phrase “networked book” quite a bit. In its most reachy potential, the “networked book” is an exhilarating concept of information existing in its most connected state — whatever that state might be. No longer a thing but… Read More
Beneath the Ink: Under the Radar
‘A wild hair’ “My first job was as a Walt Disney Imagineer,” Sherisse Hawkins says, “and that was about designing theme parks and rollercoasters.” And before she struck out on her own, her 25 years in corporate positions included being vice-president of subscriber equipment and navigation with Time Warner Cable. While there, she was named Woman… Read More