‘Readers Are The Power Brokers Who Matter Most’ Readers decide. Readers come first, as they are the primary filters. Imprints, choices, and selections should really mean something. Brand can’t be faked in this area. Publish fewer books; publish better books. The concept has begun gaining traction as it dawns on many of us that “discoverability”… Read More
Fat startup: Eric Ries and his Lean Startup programme go wide
Eric Ries asked for $135,000 on Kickstarter. He got $588,903. That’s not lean. And Ries, a man with a ready sense of humor, cracks up at the suggestion that he’s doing too well to fit into his famous “Lean Startup” gig anymore. “Here’s the thing,” he says. “When you launch a Kickstarter campaign, there’s something great… Read More