“To build our own vision of ebook nirvana”… It’s not that Chris Kubica and his “perfect e-bookstore” associates didn’t know the task was difficult.
“There are key things that ‘walled garden’ for-profit ebook sellers will never willingly give us,” he told me during our #PorterMeets interview.
A strange thing happened: we pulled back. We second-guessed. We found ourselves in a dark wood. How can we compete with the Amazons of the world? The challenge seemed insurmountable.
Rather than leading to “an actionable specification that we could fund and build,” Kubica writes, “we found ourselves focused on finding one thing — just one — that Amazon’s walled garden doesn’t do really, really well.”
Seemingly overwhelmed by the scope of what they’d attempted, the group, as Kubica seems to describe it, had become daunted by the scale of its effort.
Ultimately, we found that perhaps the best way to get traction against a dominant player like Amazon is not to build something equally titanic, but to build something wee, something human. Grassroots. Peer-to-peer. Something simple. Distributed. Democratic. Something that will turn the focus back to art and away from commerce and shareholders. Connection. Emotion. Humanity. Maybe each one of us should be a bookstore?
Here, then, in fact, is an intriguing vision.
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By Porter Anderson | @Porter_Anderson
The FutureBook: A perfect e-bookstore? “Maybe each one of us”
Read the full post at: The Bookseller’s The FutureBook