For all the experience Blackwell’s Matthew Cashmore brings to his production of The Bookseller’s FutureBook Hack on Saturday and Sunday, neither he nor anyone else knows exactly what creative benefits to expect from the weekend.
Surprise is a key element of these events. Organizers try not to restrict expectations because, as Rick Joyce of Perseus Books Group puts it in our interview this week with him, “”A hackathon is a way to socialise what you’re looking for, to socialise publishing’s needs to a community that might have the skills to work on those needs.”
In other words, it’s not a moment for publishing’s folks to tell tech folks what to do. Instead, publishing’s folks talk about what they need and then let tech’s folks bat around what might be done.
By Porter Anderson | @Porter_Anderson
The FutureBook: Gearing up for #FutureBookHack
Read the full post at: The Bookseller’s The FutureBook