“A hackathon is about the very beginning of thinking what’s possible.”
And Rick Joyce, chief marketing officer for Perseus Books Group, will look at new iterations of those beginnings this weekend when he flies to London to judge projects in The Bookseller’s FutureBook Hack event.
“A hackathon is a way to socialise what you’re looking for,” he says, “to socialise publishing’s needs to a community that might have the skills to work on those needs.”
“I’m very impressed with what they’ve pulled together” for the weekend, Joyce says, referring to the organizational skills of The Bookseller’s community division efforts led by Alice Ryan and Blake Brooks.
After meeting with the London organizing team in the spring, Joyce says, he was impressed enough to instruct Perseus’ folks to “just give them everything. Give them our files, our judging criteria, all the prep stuff we did…we decided this is a good thing and we should be as helpful as possible.”
By Porter Anderson | @Porter_Anderson
The FutureBook: Perseus’ Rick Joyce on the FutureBook Hack: “What’s Possible”
Read the full post at: The Bookseller’s The FutureBook