Provocations in Publishing: “Engineering Serendipity” at PubSmart

Photo: Kathy Meis - Hugh Howey and Porter Anderson onstage
Photo: Kathy Meis – Hugh Howey and Porter Anderson onstage

Here at the new PubSmart Conference, seated this week in an unseasonably chilly Charleston, South Carolina, the term “engineering serendipity” came up on a Thursday panel several of us were doing about discoverability, At this and at many writers’ conferences and other events, what we really mean when we speak of something like engineering serendipity is that phrase, as old as the parlors of Charleston, making your own luck. Just with new urgency.

By Porter Ander­son | @Porter_Anderson

Provocations in Publishing: “Engineering Serendipity”

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