“In 23 years, I’ve never heard anyone say, ‘Have you heard the new Zadie Smith?’”
A compelling, even moving appeal has come from Hannah Griffiths, Faber & Faber’s publishing director, at the weekend’s FutureBook Hack – the UK’s first industry-wide publishing hackathon. The event is presented by The Bookseller in association with publisher-partners, including Faber, as well as a host of sponsors.
Griffiths was speaking as one of about a dozen hackathon-kickoff commentators on Saturday. Their intention was motivational and informative, as she and her colleagues worked to get across to the gathering of 72 hackers what the industry needs from the wider world of technology.
“It’s a question of how we as publishers understand the value of audio,” she said. “Who, exactly, are you going to inspire to buy audio? And why might they do that?”
By Porter Anderson | @Porter_Anderson
The FutureBook: Faber’s Griffiths on audio at FutureBook Hack: Listen for the consumer
Read the full post at: The Bookseller’s The FutureBook