By Porter Anderson | @Porter_Anderson
In Frankfurt: Enthrill Reimagines “The Original Discovery Engine” for Books
[dropcap style=”flat” size=”5″]W[/dropcap]e’re the only non-metadata-driven discovery tool for ebooks.”
Kevin Franco laughs every time he puts it that way, but his Enthrill Distribution system is designed expressly to make ebooks discoverable in brick-and-mortar bookstores and other physical settings.
“This is the original discovery engine for hundreds of years,” Franco said. “That was our concept right from Day One, to allow the merchandising experts in retail stores the same ability to get people interested in digital products as they have with print products.”
The Canadian firm, based in Calgary, Alberta, has been in development for a couple of years, but only “stepped out of the shadows,” as Franco put it, last May at BookExpo America (BEA). Shortly before the company’s springtime trade-show debut, in fact, it announced a deal to provide Open Road Media in New York with specialty sales and promotional distribution of ebooks.
Read the full article at PublishingPerspectives.com