By Porter Anderson | @Porter_Anderson
Writing on the Ether: Are You Marketing to Your “Adjacent Fans”?
Of all things, the difficulties of reaching readers in a content-choked market may be the most unifying element the industry has seen in a decade of digital disruption.
The entrepreneurial author, maybe in business for five years so far, needs his book “discovered” by a reader, right? Well, shake hands with the decades-old publishing house with two logos smacked on its merged forehead: same challenge.
Read the full article at JaneFriedman.com