Are You Marketing Your Books to "Adjacent Fans"?

Porter Anderson,, Writingon the Ether, Ether for Authors, London on the Ether, Jane Friedman, Ed Nawotka, Philip Jones, Publishing Perspectives, The Bookseller, books, ebooks, author, agent, Amazon, publishing, The FutureBook, CONTEC Conference, Frankfurt Book Fair, Frankfurt Buchmesse, Bowker
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By Porter Ander­son | @Porter_Anderson

Writing on the Ether: Are You Marketing to Your “Adjacent Fans”?

Of all things, the difficulties of reaching readers in a content-choked market may be the most unifying element the industry has seen in a decade of digital disruption.

The entrepreneurial author, maybe in business for five years so far, needs his book “discovered” by a reader, right? Well, shake hands with the decades-old publishing house with two logos smacked on its merged forehead: same challenge.

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