Is Today's Book Marketing All in the Algorithms?

Porter Anderson,, Writingon the Ether, Ether for Authors, London on the Ether, Jane Friedman, Ed Nawotka, Philip Jones, Publishing Perspectives, The Bookseller, books, ebooks, author, agent, Amazon, publishing, The FutureBook

By Porter Ander­son | @Porter_Anderson
Ether for Authors: Is Today’s Book Marketing All in the Algorithms?

“Your job is to ensure that your book is found by the algorithms, and then you will find that your sales are perpetuated. Success does indeed breed success.”


London-based entrepreneurial author Joanna Penn may not be saying what many authors want to hear, but her new book, How To Market a Book, makes it clear that there’s no more avoiding the might of metadata.


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