Frankfurt Focus: YouTube, BookTube…PublisherTube?

Wide-Eyed And Bookish In the United Kingdom, Zoe Sugg—known as Zoella to her huge fan base—has pulled off the kind of book-sales numbers that most authors and publishers will never see. Her first book, Girl Online, became the biggest seller in its initial week of any novelist’s debut since BookScan began its data-gathering efforts. What that… Read More