Subscriptions, 'know your readers'

  Last August in his two-part essay for us here at The FutureBook,¬†“On streaming, subscription, and big data,” CyberLibris’ Eric Briys (pictured) wrote of “understanding reader frustration.” Briys joined us from France¬†Friday for #FutureChat with a timely reminder that knowing readers is really the key to right decision-making in the bounding changes of marketplace strategies.… Read More