Marketing a Book Abroad? How About a Buddy System?

Image - iStockphoto: Lorado
Image – iStockphoto: Lorado

“I actually set this up with a dating portal software.”

Matthias Matting

Matthias Matting of Munich is playing something of a matchmaker for writers. has just gone live this week. It’s the sort of mutual aid society you find in the self-publishing world.

You’re invited to drop by the site, look around, set up a free account, and get ready to trade some marketing help with an author in your target region: advice from a native, in exchange for your tips about your own market.

If it all leads to a romantic evening and one free drink on the Riviera, drop me a postcard, will you?

“Marketing a book in a country far from your home is more difficult than expected for most authors,” Matting tells me, “and we want to lower the barriers by providing a way to find fellow authors with a mutual interest.”

Certainly the idea of getting your books into international markets is a big interest among entrepreneurial authors this season; it was one of the key topics requested for presentations in BookExpo America’s Author Hub in New York a couple of weeks ago.

By Porter Ander­son | @Porter_Anderson

Writing on the Ether: Marketing a Book Abroad? How About a Buddy System?

Originally published by Thought Catalog at


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