Men Don't Read Fiction? BULL!

Image - iStockphoto: Oleh Slobodeniuk
Image – iStockphoto: Oleh Slobodeniuk


By Porter Ander­son | @Porter_Anderson

Writing on the Ether: Men Don’t Read Fiction? BULL! 

[su_dropcap size=”4″]H[/su_dropcap]ere’s the last Ether of 2013.

I heard that sigh of relief.

Full size box buttonAs the gas escapes, I’d like to try the reverse of a new year resolution: instead of resolving to do something, I’d like to see folks resolve not to do it—or say it—ever again.

If I could choose one and only one publishing industry myth to leave behind in 2013, it would be the one that says men don’t read fiction.

And I have a response to that old scribe’s tale for you.

BULL Men's Fiction three editions

Before I tell you more about BULL Men’s Fiction, let’s look at what’s wrong with saying men don’t read fiction, and even simply men don’t read. These lines are pernicious in at least two ways: one is business-related, the other is culturally important.

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