Publishing is Now a “Data Game”

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By Porter Ander­son | @Porter_Anderson

At CONTEC 2013, Frankfurt Book Fair: Is It Now All a “Data Game?”

Publishing Perspectives spoke with three publishing practitioners who will discuss this challenge at this year Frankfurt Book Fair’s October 8 CONTEC 2013 Conference during the panel discussion “Big Data/Little Data: The Practical Capture, Analysis, and Integration of Data for Publishers.”

“Our foundations as an industry are creative, not analytical,” said Kristen McLean, the Miami-based founder and CEO of marketplace startup Bookigee. “We’re talking about an evolutionary change in our DNA. It won’t happen overnight, and we won’t go from being one type of organism to a completely different type of organism in one jump.”

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