Is Publishing’s Star System Cuckoo?

18 July 2013 iStock_000024022247Small photog Ixpert Texted Story Image

By Porter Ander­son | @Porter_Anderson


WRITING ON THE ETHER: Is Publishing’s Star System Cuckoo?

For some reason, we’re not good at talking about the star system in publishing. But that’s why J.K. Rowling’s book, The Cuckoo’s Calling—suddenly discovered to be hers, not “Robert Galbraith’s”—is selling through the roof.

Agent April Eberhardt on the problem of the blockbuster mentality in publishing, and Joan Smith on the book as “a cautionary tale for unknown writers.”

Plus: Why does The Cuckoo’s Calling have a romance cover in the US edition?

Cuckoo merged covers

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Main image: iStockphoto – Ixpert

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