By Porter Anderson | @Porter_Anderson
Welcome.
This page self-refreshes (faster during publishing conference sessions) so you can follow live-tweet conference coverage without tying up your Twitter stream. See the Tools of Change Speaker Slides and Video page for newly added material from the conference. My own wrap is in Writing on the Ether, and I’ll be periodically adding new material, so check back if you can.
Current Refresh Rate: Two Minutes | Tracking: O’Reilly’s Tools of Change (ToC) Conference 2012 play out tweets #TOCcon
Conference resources | Posted with Dan Blank of We Grow Media:
Preview: O’Reilly’s Tools of Change Conference (ToC)
Preview: IfBookThen Conference
Preview: Digital Book World Conference & Expo 2012
Preview: Writer’s Digest Conference 2012
Your Guide to Writing & Publishing Conferences, 2012
How To Get The Most Out Of A Conference
Immersive reading is exactly what we have set out to do by way of transmedia storytelling. The challenge of course is the cost of production and planning an immersive experience with a long tail. Add the fact that consumers don’t know to ask for an ‘enhanced book’ or a ‘transmedia experience’ and you have an expensive to produce product going into a market that doesn’t even know the product exists. It’s coming, but we need more projects from big authors (perhaps some industry collaboration to set the bar, let consumers know what an immersive story can be) to create the category, to promote these immersive experiences as a reason to buy a tablet and a reason to spend a few more dollars on an ebook. See you at DBW, always appreciate your columns.
Kevin, thanks for the great note. You’re getting at such an important point here, which is, of course, that readers/consumers — our customers, let us not forget — have precious little understanding of what can be done in the transmedial space. And it’s chicken or egg: Which comes first, the hugely successful transmedia offering that shows major authors a good direction? Or a major author going in this direction and prompting others to do the same? Should be very interesting finding out! Indeed, looking forward to seeing you at DBW! Thanks again for reading and commenting! –p.
Like the way your mind works. Put me on all updates. PP
Hey, Pete, obviously you’re a discriminating and sophisticated thinker, yourself. :) Seriously, many thanks for this good comment, and for your support on Twiter. hope the holiday season is going well for you.
What a holiday feast! So much good stuff here I don’t know where to start. Maybe I’ll just waddle back to the recliner and enjoy the satiation. Thanks.
What a generous note, Cheryl, thanks so much for reading and commenting! Do come by often. :)
Your thinking mthcaes mine — great minds think alike!
Thanks so much, Maribeth, great to have you as a reader and very kind of you to leave such a nice comment. All the best for the holidays!
I’m not sure I’ll like the new Kindle, but I am sure I like the way you describe it. If I had any new gadget to sell, I’d hire you. Thanks! Art
Thank YOU, Art, and I do believe you might like this new Kindle Fire, very impressed so far. Find someone who has one and give it a try. Cheers, and thanks for leaving a comment!