Writing on the Ether | JaneFriedman.com

Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks

By Porter Ander­son | @Porter_Anderson

 

From May 17, 2012

Part of my series of columns on pub­lish­ing, Writ­ing on the Ether, appear­ing Thurs­days at the invi­ta­tion of Jane Fried­man at JaneFriedman.com

 


Rumors of Water by LL BarkatRumors of Water:
Thoughts on Cre­ativ­ity & Writing

Named a Best Book of 2011: Engle­wood Review of Books and Hearts & Minds Books

I read it in three sit­tings. Then I read it again. It’s a beau­ti­ful book, eas­ily my favorite book on writ­ing since Bird by Bird.”

—author Kim­ber­lee Con­way Ireton

Find out more on Ama­zon and down­load a sam­ple to your Kindle.


The Dance Darkens

The class-action suit in ques­tion is the one brought by a num­ber of US states, filed on the same day (April 11) as the Depart­ment of Justice’s own action against the com­pa­nies. The num­ber of states involved in the class has since bal­looned from 16 to 31.

Jacqui Cheng, writ­ing from the Ars Tech­nica van­tage point in Judge: Ample evi­dence that Apple “know­ingly joined” e-book con­spir­acy, looks first, of course, for the tech-defendant’s posi­tion after Tuesday’s U.S. Dis­trict Court opinion.

Not a pretty sight. Cheng’s second-deck headline:

Apple hasn’t been found guilty yet, but the judge’s com­ments don’t bode well.

DOJ Law­suit Update: Where Win­dow­ing Becomes Impor­tant http://t.co/F3XdGjLt by @ #TOCCN #Fol­lowReader
@toc
Tools of Change

 

Ali­son Frankel at Reuters Legal is even clearer in her head­line: Rul­ing in ebooks class action is blow to defense in DoJ antitrust suit. Frankel writes:

The pub­lish­ers were hop­ing that the class action didn’t meet the high plead­ing stan­dard for antitrust com­plaints under the U.S. Supreme Court’s rul­ing in Bell Atlantic v. Twombly, but (US Dis­trict Court Judge Denise) Cote found there were plenty of the spe­cific, well-supported alle­ga­tions of col­lu­sion that Twombly demands.

Jim Mil­liot at Pub­lish­ers Weekly head­lined his story with as lit­tle emo­tion as pos­si­ble: Court Rejects Motions to Dis­miss Class Action Against Apple, Pub­lish­ers. He main­tained an admirable level of restraint through­out his write:

In her deci­sion to let the civil suit move into the dis­cov­ery phase, Judge Cote wrote that the suit “plau­si­bly alleges that Apple and the Pub­lisher Defen­dants took part in a con­spir­acy in restraint of trade, that an object of this con­spir­acy was to raise prices for eBooks, and that this restraint was unrea­son­able per se.”

Judge Cote had, as Mil­liot wrote, “rejected all of Apple and the pub­lish­ers’ argu­ments to dismiss.”

ugly “truth” about how agency pric­ing came to be — it blows your mind; this is not clu­bish­ness, this IS col­lu­sion #in http://t.co/SfxnTYAO
@arhomberg
Andrew Rhomberg

 

Judge comes down hard on pub­lish­ers, Apple in e-book case, wrote paidContent’s Jeff John Roberts.

Cote’s opin­ion is at times remark­able for the emphatic lan­guage in which she decries the alleged conspiracy.…(Her) opin­ion is at times remark­able for the emphatic lan­guage in which she decries the alleged conspiracy.

Roberts adds:

Three of the pub­lish­ers (Hachette, Harper Collins and Simon & Schus­ter) have already set­tled an antitrust law­suit with the Depart­ment of Jus­tice and agreed to change their pric­ing prac­tices. The three pub­lish­ers are also in nego­ti­a­tions with state gov­ern­ments under which they are likely to pay tens of mil­lions in con­sumer resti­tu­tion. In plain Eng­lish, this means that peo­ple who bought an e-book in the last few years may receive a small set­tle­ment payment.

Why does Judge Denise Cote want to give the future of pub­lish­ing to Ama­zon? http://t.co/ytJbIjhg via @ @
@RavenRequiem13
PW Creighton

 

Robert’s paid­Con­tent col­league Laura Haz­ard Owen looked over the states’ amended com­plaint paper­work and found that por­tions that had been redacted in April (for unknown rea­sons) now has been left vis­i­ble. Her write is head­lined As 17 more states join class action against book pub­lish­ers and Apple, new details revealed.

For exam­ple:

“The Club”: In Sep­tem­ber 2009 as the pub­lish­ers con­sid­ered “win­dow­ing,” or stag­ger­ing the print and dig­i­tal releases of a book, they “ref­er­enced them­selves in one email as ‘the Club!’” This was in ref­er­ence to win­dow­ing dis­cus­sions and not to agency pric­ing dis­cus­sions with Apple.

@ Because they couldn’t remem­ber the word ‘car­tel’ at the time?
@DonLinn
Don Linn

 

Indeed, much of the “stu­pid DoJ!” crowd noises that had fol­lowed the orig­i­nal fil­ing in April were miss­ing this week. An email list or two had a few spir­ited exchanges, but with­out the feisty, devil-may-care, you-call-that-collusion? wit we’d seen for a month. Some called the newly revealed bit of the com­plaint in Owen’s story “damn­ing.” Oth­ers took issue with the term.

More fuss, less debate, this time. #haha at best. No #hahaha’s to be heard. It got more seri­ous this week.

And Michael Cader at Pub­lish­ers Lunch wrapped some pretty painful sobri­ety in the  grace of clar­ity. In Judge Cote Rejects Motions to Dis­miss Agency Class Action Suit; Shows Sym­pa­thy for the Plain­tiffs, his rea­soned, help­ful assessment:

The ini­tial read of Tuesday’s rul­ing can only give encour­age­ment to the plain­tiffs and pause to the defen­dants (and their defend­ers) at this stage, as Judge Cote con­fi­dently swats away all of the argu­ments made by the defen­dants in their dis­missal motions.

Cader went even fur­ther, in order to assist book-biz observers parse legal implications:

Some peo­ple in the book indus­try won­dered how a case could be built around mostly cir­cum­stan­tial evi­dence and infer­ences, but Judge Cote writes that since “unlaw­ful con­spir­a­cies tend to form in secret, such proof will rarely con­sist of explicit agreements.”

Indeed, Cader explained, Cotes has gone to some length on the lay assump­tion that cir­cum­stan­tial evi­dence might be inadequate.

She (Judge Cote) cites case law that indi­cates “the antitrust plain­tiff should present direct or cir­cum­stan­tial evi­dence that rea­son­ably tends to prove that the [defen­dant] and oth­ers had a con­scious com­mit­ment to a com­mon scheme designed to achieve an unlaw­ful objective.”

Thirty-one states are now suing Apple and pub­lish­ers over ebook pric­ing http://t.co/BgFpy7LO
@NiemanLab
Nie­man Lab

 

The dance being cel­e­brated in Mon­te­v­ideo in our lead Ether image above is a tango, “La cumpar­sita.” You’d know it if you heard it. The 95th anniver­sary of this work by Ger­ardo Matos Rodriguez — orig­i­nally a car­ni­val march — arrived on April 19. Our photo was taken at an event held on the site of the song’s orig­i­nal per­for­mance, at a cafe, La Giralda.

The tango’s open­ing lyric, by Pas­cual Con­tursi, seems to speak to how things felt this week in our unhealthy indus­try. In one translation:

The masked parade
of end­less mis­eries
prom­e­nades
around that sick being…

Click to read this week’s full Writ­ing on the Ether col­umn at JaneFriedman.com.

As 17 more states join e-book class action, prev. redacted details revealed–including Steve Jobs e-mail & B&N deets http://t.co/6ZzMAdRJ
@laurahazardowen
Laura Haz­ard Owen

 

About Porter Ander­son

Porter Ander­son, BA, MA, MFA, is a Fel­low with the National Crit­ics Insti­tute and has done spe­cial read­ings in the psy­chol­ogy of the arts at the Uni­ver­sity of Bath, UK. As a jour­nal­ist, he has worked with three net­works of CNN (CNN USA, CNN Inter­na­tional, CNN.com) and was on the lead devel­op­ment team for CNN.com Live. He also has worked on The Vil­lage Voice, Dal­las Times Her­ald, D Mag­a­zine, Sara­sota Herald-Tribune and other out­lets. He writes the weekly (Thurs­days) WRITING ON THE ETHER col­umn at JaneFriedman.com. Ander­son also is a reg­u­lar con­trib­u­tor to WriterUnboxed.com and to Dig­i­tal Book World’s (DigiBookWorld.com) Expert Pub­lish­ing Blog. He has been posted by the United Nations to Rome (P-5, laissez-passer) for the World Food Pro­gramme, and served as Exec­u­tive Pro­ducer to INDEX: Design to Improve Life in Copen­hagen. He is based in Tampa and his pri­mary medium is Twit­ter. Fol­low him @Porter_Anderson

Writing on the Ether | JaneFriedman.com

author, authors, book, critic, criticism, critique, e-book, e-reader, ebook, publishing, publisher, writer, writing, Jane Friedman, VQR, Virginia Quarterly Review, University of Cincinnati, University of Virginia, UVA, Charlottesville, Porter Anderson, Writing on the Ether, Amazon, Barnes and Noble, Microsoft, Google, Laura Hazard Owen, paidContent, reading, Joe Wikert, Tim O'Reilly, Mike Cane, Don Linn, Jenn Webb, Kat Meyer, pundits, Department of Justice, DoJ, legacy publishers, Apple, lawsuit, Bookigee, WriterCube, Kristen McLean, Mike Shatzkin, Mathew Ingram, Jason Allen Ashlock, Rachelle Gardner, auction, L.L. Barkat, Rumors of Water, George Davis, Kevin Franco, FrancoMedia, Enthrill Books, PackaDRM, social DRM, watermark, Pottermore, J.K. Rowling, Harry Potter

By Porter Ander­son | @Porter_Anderson

From May 10, 2012

Part of my series of columns on pub­lish­ing, Writ­ing on the Ether, appear­ing Thurs­days at the invi­ta­tion of Jane Fried­man at JaneFriedman.com


Rumors of Water by LL BarkatRumors of Water:
Thoughts on Cre­ativ­ity & Writing

Named a Best Book of 2011: Engle­wood Review of Books and Hearts & Minds Books

I read it in three sit­tings. Then I read it again. It’s a beau­ti­ful book, eas­ily my favorite book on writ­ing since Bird by Bird.”

—author Kim­ber­lee Con­way Ireton

Find out more on Ama­zon and down­load a sam­ple to your Kindle.


Ether Exclu­sive: New Pack­aDRM in the room

We want it to be friendly. It’s all about remind­ing the cus­tomer. We don’t believe that read­ers are pirates.

Hang on. Or as Tarzan would say to a heav­ing ele­phant, “Umgawa!” Won­der if say­ing that to our fine pub­lish­ing obsesserati could slow them down, too.

Putting our mes­sag­ing in there where it’s vis­i­ble reminds them, “You’ve made a bind­ing con­tract with the pub­lisher, with the author.” It’s in the fore­front of the reader expe­ri­ence. It makes them aware, so they won’t share the file.

author, authors, book, critic, criticism, critique, e-book, e-reader, ebook, publishing, publisher, writer, writing, Jane Friedman, VQR, Virginia Quarterly Review, University of Cincinnati, University of Virginia, UVA, Charlottesville, Porter Anderson, Writing on the Ether, Amazon, Barnes and Noble, Microsoft, Google, Laura Hazard Owen, paidContent, reading, Joe Wikert, Tim O'Reilly, Mike Cane, Don Linn, Jenn Webb, Kat Meyer, pundits, Department of Justice, DoJ, legacy publishers, Apple, lawsuit, Bookigee, WriterCube, Kristen McLean, Mike Shatzkin, Mathew Ingram, Jason Allen Ashlock, Rachelle Gardner, auction, L.L. Barkat, Rumors of Water, George Davis, Kevin Franco, FrancoMedia, Enthrill Books, PackaDRM, social DRM, watermark, Pottermore, J.K. Rowling, Harry PotterKevin Franco of Calgary’s Enthrill Books has come to the Ether, wise man that he is, to announce to you that Pack­aDRM is going to be made avail­able to pub­lish­ers and to authors who might be inter­ested in using it.

And we’re pack­ag­ing “DRM,” but not Dig­i­tal Rights Man­age­ment. This is Dig­i­tal Rights Mes­sag­ing.

author, authors, book, critic, criticism, critique, e-book, e-reader, ebook, publishing, publisher, writer, writing, Jane Friedman, VQR, Virginia Quarterly Review, University of Cincinnati, University of Virginia, UVA, Charlottesville, Porter Anderson, Writing on the Ether, Amazon, Barnes and Noble, Microsoft, Google, Laura Hazard Owen, paidContent, reading, Joe Wikert, Tim O'Reilly, Mike Cane, Don Linn, Jenn Webb, Kat Meyer, pundits, Department of Justice, DoJ, legacy publishers, Apple, lawsuit, Bookigee, WriterCube, Kristen McLean, Mike Shatzkin, Mathew Ingram, Jason Allen Ashlock, Rachelle Gardner, auction, L.L. Barkat, Rumors of Water, George Davis, Kevin Franco, FrancoMedia, Enthrill Books, PackaDRM, social DRM, watermark, Pottermore, J.K. Rowling, Harry Potter

Kevin Franco of Enthrill Books and PackaDRM

Pack­aDRM is being devel­oped as part of Enthrill Books, which we wrote about it on the Ether at the end of the year.

Fresh off “Day Against DRM” with Joe Wik­ert and Tim O’Reilly of O’Reilly Media lead­ing the non-DRM charge, plenty of our col­leagues are still dri­ving around with “Death to DRM!” plac­ards in their car trunks.

So let Franco get this much across to you, empha­sis mine:

We’re not try­ing to con­vert peo­ple who are work­ing in strict DRM. And we’re not try­ing to con­vert peo­ple from no-DRM.

author, authors, book, critic, criticism, critique, e-book, e-reader, ebook, publishing, publisher, writer, writing, Jane Friedman, VQR, Virginia Quarterly Review, University of Cincinnati, University of Virginia, UVA, Charlottesville, Porter Anderson, Writing on the Ether, Amazon, Barnes and Noble, Microsoft, Google, Laura Hazard Owen, paidContent, reading, Joe Wikert, Tim O'Reilly, Mike Cane, Don Linn, Jenn Webb, Kat Meyer, pundits, Department of Justice, DoJ, legacy publishers, Apple, lawsuit, Bookigee, WriterCube, Kristen McLean, Mike Shatzkin, Mathew Ingram, Jason Allen Ashlock, Rachelle Gardner, auction, L.L. Barkat, Rumors of Water, George Davis, Kevin Franco, FrancoMedia, Enthrill Books, PackaDRM, social DRM, watermark, Pottermore, J.K. Rowling, Harry PotterSee, no push­ing or shov­ing is nec­es­sary. Turn off your bull­horns. What­ever posi­tion you may occupy regard­ing DRM, carry on. Here’s what he wants to say:

What’s impor­tant is that if you’re going to select “social DRM” or water­mark­ing, we’ve come up with the best solu­tion. In water­mark­ing, we think we have a game-changer, the most effec­tive way to use “social DRM.”

To under­stand what Franco’s doing, think Pot­ter­more. (More­Pot­ter­More is com­ing up later in the Ether, too, for you Har­ried ones.)

A part of what’s made Pot­ter­more such a pants-wetting story in pub­lish­ing is that Jo Rowling’s ebooks are non-DRM. They are water­marked. So what does this mean? This means you can get a non-DRM copy of a Pot­ter book (eight copies for one price, in fact, in P’more’s case) and read each copy of that Har­ry­ness on any device you’d like. It’s not locked to a Kin­dle or a Nook or Kobo or your Android refrig­er­a­tor door screen. How­ever, the “water­mark” encodes infor­ma­tion about you as the buyer into the book. So if the copy water­marked to you turns up on a pirate Web site, Hog­warts knows it’s your ver­sion that is in ille­gal hands. You might want a Cloak of Invis­i­bil­ity then.

And this is gen­er­ally called “social DRM.”

be hon­est: you were expect­ing some­thing more from the super moon.
@booksquare
Kas­sia Krozser

 

Here’s a lit­tle help from Jelly­books’ Andrew Rhomberg on the terms here. I have his per­mis­sion to quote him from his recent com­ments about DRM on a bois­ter­ous pri­vate email list:

Adobe ebook DRM and sim­i­lar schemes are a form of Restric­tive Access Tech­nol­ogy (RAT) in that they restrict end-users from how they can use the ebook they “bought” (tech­ni­cally speak­ing, licensed).

True DRM restricts how you can use your ebook — by whom and on which device.

Rhomberg goes on, by contrast:

Watermarking…does not restrict access in any way, which is a huge advan­tage to the reader (a.k.a. buyer/consumer/end-user). Dig­i­tal fin­ger­print­ing (water­mark­ing) is a tech­nol­ogy for mak­ing usage track­able and hence TRAC is maybe a more descrip­tive acronym than “social DRM.”

So what Franco is talk­ing about, in Rhombergese, is TRAC. You are not restricted on how you use your ebook. Your copy, how­ever, can be tracked.

author, authors, book, critic, criticism, critique, e-book, e-reader, ebook, publishing, publisher, writer, writing, Jane Friedman, VQR, Virginia Quarterly Review, University of Cincinnati, University of Virginia, UVA, Charlottesville, Porter Anderson, Writing on the Ether, Amazon, Barnes and Noble, Microsoft, Google, Laura Hazard Owen, paidContent, reading, Joe Wikert, Tim O'Reilly, Mike Cane, Don Linn, Jenn Webb, Kat Meyer, pundits, Department of Justice, DoJ, legacy publishers, Apple, lawsuit, Bookigee, WriterCube, Kristen McLean, Mike Shatzkin, Mathew Ingram, Jason Allen Ashlock, Rachelle Gardner, auction, L.L. Barkat, Rumors of Water, George Davis, Kevin Franco, FrancoMedia, Enthrill Books, PackaDRM, social DRM, watermark, Pottermore, J.K. Rowling, Harry Potter

Pack­aDRM places a greet­ing and expla­na­tion for the reader at the start of each book. Click for a read­able size.

If Franco had a chance to breathe Ether with Char­lie Red­mayne, CEO of all Pot­ter­more, how might he explain the dif­fer­ence in most water­mark­ing (“TRAC”) “social DRM” pro­grams and his PackaDRM?

Well, in addi­tion to the trasac­tion ID inserted into the ebook — the one that makes your ebook TRAC-able to you if it gets into pirately hands — Pack­aDRM dis­plays very vis­i­ble mes­sages to the reader at the begin­ning and end of the book. Franco:

The mes­sage can be cus­tomized by the pub­lisher and con­tain infor­ma­tion from the ebook file in com­bi­na­tion with the consumer’s information.

author, authors, book, critic, criticism, critique, e-book, e-reader, ebook, publishing, publisher, writer, writing, Jane Friedman, VQR, Virginia Quarterly Review, University of Cincinnati, University of Virginia, UVA, Charlottesville, Porter Anderson, Writing on the Ether, Amazon, Barnes and Noble, Microsoft, Google, Laura Hazard Owen, paidContent, reading, Joe Wikert, Tim O'Reilly, Mike Cane, Don Linn, Jenn Webb, Kat Meyer, pundits, Department of Justice, DoJ, legacy publishers, Apple, lawsuit, Bookigee, WriterCube, Kristen McLean, Mike Shatzkin, Mathew Ingram, Jason Allen Ashlock, Rachelle Gardner, auction, L.L. Barkat, Rumors of Water, George Davis, Kevin Franco, FrancoMedia, Enthrill Books, PackaDRM, social DRM, watermark, Pottermore, J.K. Rowling, Harry Potter

Pack­aDRM also places a reminder state­ment to the reader at the end of an ebook. Click for a read­able size.

Front and back of the book. A spe­cial mes­sage, com­plete with the customer’s email address. Here’s an exam­ple of the text:

This book is yours to read and it’s reg­is­tered to you alone — see how we’ve embed­ded your email address to it? This mes­sage serves as a reminder that trans­fer­ring dig­i­tal files such as this book to third par­ties is pro­hib­ited by inter­na­tional copy­right law. … If you think some­one you know would love it (the book in ques­tion), rec­om­mend it to him or her and let them know where they can pick up their very own. When they are done, you can meet up for a cof­fee or tea and discuss!

Per­mis­sion granted: you may discuss.

author, authors, book, critic, criticism, critique, e-book, e-reader, ebook, publishing, publisher, writer, writing, Jane Friedman, VQR, Virginia Quarterly Review, University of Cincinnati, University of Virginia, UVA, Charlottesville, Porter Anderson, Writing on the Ether, Amazon, Barnes and Noble, Microsoft, Google, Laura Hazard Owen, paidContent, reading, Joe Wikert, Tim O'Reilly, Mike Cane, Don Linn, Jenn Webb, Kat Meyer, pundits, Department of Justice, DoJ, legacy publishers, Apple, lawsuit, Bookigee, WriterCube, Kristen McLean, Mike Shatzkin, Mathew Ingram, Jason Allen Ashlock, Rachelle Gardner, auction, L.L. Barkat, Rumors of Water, George Davis, Kevin Franco, FrancoMedia, Enthrill Books, PackaDRM, social DRM, watermark, Pottermore, J.K. Rowling, Harry Potter

Image: Samir (the scope) / CC

As I told Franco, this is very Cana­dian stuff. (One of his own board mem­bers said the same thing, it turns out, so I don’t feel too crassly Amer­i­can for mak­ing the obser­va­tion.) It turns out that Cana­dian cor­dial­ity comes in with an expressly respect­ful tone — exactly what Franco is after here.

That word­ing took a long time to set­tle on. We had to get the mes­sage across in a firm way, but at the same time, we have to respect the rela­tion­ship between the reader, the pub­lisher, the author. Respect for the reader — the cus­tomer — is ter­ri­bly important.

Brian O’Leary, ear­lier this week, wrote in The Sky Is Ris­ing, about the Macmillan/Tor deci­sion to stop using DRM.

If I sound cau­tiously opti­mistic, it reflects a sense that the tide has not turned when it comes to the use of DRM or the study of the true impact of piracy. As I’ve cov­ered before, DRM locks pub­lish­ers and read­ers into spe­cific plat­forms. It does not sup­press piracy. Link­ing the two, as many com­men­tors did when Macmil­lan made the announce­ment, con­flates two dif­fer­ent activities.

And oth­ers have spo­ken out this week in var­i­ous con­ver­sa­tions, with a clar­i­fi­ca­tion that the DRM issue really doesn’t dove­tail well with those who’d like to back the car over Jeff Bezos. As one astute observer puts it: “There are many rea­sons not to use DRM, but it seems that the dream of drop­ping DRM and tak­ing down Ama­zon is highly improbable.”

So why “PackaDRM?”

author, authors, book, critic, criticism, critique, e-book, e-reader, ebook, publishing, publisher, writer, writing, Jane Friedman, VQR, Virginia Quarterly Review, University of Cincinnati, University of Virginia, UVA, Charlottesville, Porter Anderson, Writing on the Ether, Amazon, Barnes and Noble, Microsoft, Google, Laura Hazard Owen, paidContent, reading, Joe Wikert, Tim O'Reilly, Mike Cane, Don Linn, Jenn Webb, Kat Meyer, pundits, Department of Justice, DoJ, legacy publishers, Apple, lawsuit, Bookigee, WriterCube, Kristen McLean, Mike Shatzkin, Mathew Ingram, Jason Allen Ashlock, Rachelle Gardner, auction, L.L. Barkat, Rumors of Water, George Davis, Kevin Franco, FrancoMedia, Enthrill Books, PackaDRM, social DRM, watermark, Pottermore, J.K. Rowling, Harry Potter

Mat­teo Berluc­chi / Photo: Anobii

Franco was with many of us at New York’s Dig­i­tal Book World Con­fer­ence in Jan­u­ary, when Mike Shatzkin staged Anobii’s Mat­teo Berluc­chi in a major denun­ci­a­tion of DRM. As I wrote then on the Ether: “DRM went from gum on a shoe to a rebel yell once Mat­teo Berluc­chi was given the floor.”

And Franco tells me he remem­bers exactly how Berluc­chi started his pre­sen­ta­tion to the conference:

Berluc­chi said, “Let’s talk about the ele­phant in the room.”

For more info on the Pack­aDRM in this room, be in touch with Franco. His col­umn, just out with the Ether, on the sub­ject is Pack­aged Dig­i­tal Rights Mes­sag­ing.

Click to read this week’s full Writ­ing on the Ether col­umn at JaneFriedman.com.

We sold 22,000 ebooks in our #DayA­gain­st­DRM cel­e­bra­tion. Not bad, con­sid­er­ing how other pub­lish­ers think they need DRM to make peo­ple pay
@timoreilly
Tim O’Reilly

About Porter Ander­son

Porter Ander­son, BA, MA, MFA, is a Fel­low with the National Crit­ics Insti­tute and has done spe­cial read­ings in the psy­chol­ogy of the arts at the Uni­ver­sity of Bath, UK. As a jour­nal­ist, he has worked with three net­works of CNN (CNN USA, CNN Inter­na­tional, CNN.com) and was on the lead devel­op­ment team for CNN.com Live. He also has worked on The Vil­lage Voice, Dal­las Times Her­ald, D Mag­a­zine, Sara­sota Herald-Tribune and other out­lets. He writes the weekly (Thurs­days) WRITING ON THE ETHER col­umn at JaneFriedman.com. Ander­son also is a reg­u­lar con­trib­u­tor to WriterUnboxed.com and to Dig­i­tal Book World’s (DigiBookWorld.com) Expert Pub­lish­ing Blog. He has been posted by the United Nations to Rome (P-5, laissez-passer) for the World Food Pro­gramme, and served as Exec­u­tive Pro­ducer to INDEX: Design to Improve Life in Copen­hagen. He is based in Tampa and his pri­mary medium is Twit­ter. Fol­low him @Porter_Anderson

Writing on the Ether | JaneFriedman.com

author, authors, book, critic, criticism, critique, e-book, e-reader, ebook, publishing, publisher, writer, writing, Jane Friedman, VQR, Virginia Quarterly Review, University of Cincinnati, University of Virginia, UVA, Charlottesville, Porter Anderson, Writing on the Ether, Amazon, Barnes and Noble, Google, Laura Hazard Owen, paidContent, reading, Joe Wikert, Mike Cane, Don Linn, Jenn Webb, Kat Meyer, pundits, Department of Justice, DoJ, legacy publishers, Apple, lawsuit, Bookigee, WriterCube, Kristen McLean, TOC Latin America, Buenos Aires, London Book Fair, Mike Shatzkin, Mathew Ingram

By Porter Ander­son | @Porter_Anderson


From April 26, 2012

Part of my series of columns on pub­lish­ing, Writ­ing on the Ether, appear­ing Thurs­days at the invi­ta­tion of Jane Fried­man at JaneFriedman.com


Spring­time for Amazon

As the mar­ket evolves, Ama­zon is becom­ing a home for readers.

Say what? “A home for read­ers?” The Evil Ama­zon? Did the jun­gle drums just miss a beat?

There is so much for read­ers to do on Ama­zon – so much book-related con­tent for them to peruse before buying.

There it was again. I could swear I just heard a friendly word for Seattle.

We have to ask our­selves, with the col­lapse of phys­i­cal retail for books, which com­pany will book sup­pli­ers want to deal with most? Just as iTunes sup­planted record stores, Ama­zon is sup­plant­ing book­stores. Of all the book­selling options out there, only the remain­ing indie book­stores and B&N are more “book­ish.” Should they even­tu­ally col­lapse (or trans­form or get sold), Ama­zon will be the most book­ish place for read­ers to go to buy books.

You’re not hear­ing from some Prime-drunk refugee of the Bor­ders wars here. These are the thoughts of Laura Daw­son, Firebrand’s reign­ing Queen of Meta­data, one of our best-regarded pub­lish­ing spe­cial­ists, and she’s pack­ing knit­ting nee­dles, don’t cross her.

@ And as you say, Barnes & Noble started adding book­ish things & ser­vices that made peo­ple feel bet­ter about it. So will Amazon.
@tcarmody
Tim Car­mody

 

In Why Ama­zon Will Be the Good Guy, Daw­son is echo­ing a jazzy new coun­ter­point to the shrill call of the poison-dart frog we’ve heard so relent­lessly in deep­est, dark­est Amazonia.

A new slant on the aggres­sive retailer is begin­ning to be felt. And this angle doesn’t always turn up along the same lines of debate, which indi­cates that a sub­tle but broad-based recon­sid­er­a­tion may be under­way. Dawson’s not drop­ping a stitch:

In the late 1990s, the Amer­i­can Book­sellers Asso­ci­a­tion sued Barnes & Noble and Bor­ders over what they felt were unfair trade prac­tices… B&N was the king of the dis­count. And for “book­ish” folks, this was a source of fric­tion – the cheap­en­ing of books made them seem com­modi­tized, and our beloved inde­pen­dent book­stores were going out of business.

Hun­ker with me here. This is an argu­ment many can’t see yet.

Ama­zon has been regarded as less than entirely “book­ish” since its incep­tion, when Bezos made it clear that books were just the begin­ning (and only because books were the eas­i­est prod­ucts to build a store around).

@ The premise of “book­ish­ness” made me a lit­tle ner­vous, but it is unde­ni­ably a Thing.
@ljndawson
ljn­daw­son

 

Imme­di­ately there’s col­le­gial push-back in Dawson’s post’s com­ments start­ing here, from another favorite expert, Joe Wik­ert of O’Reilly Media. After all, Daw­son has just asserted:

When any com­pany is gen­er­at­ing the bulk of sales for pub­lish­ers, they are by def­i­n­i­tion “the good guys.”

There may be a pretty prac­ti­cal truth to that line. What do you think?

@ @ yes, a lot of read­ers feel like an attack against ama­zon is an attack against them (and their con­sump­tion choices)
@jane_l
Jane L

 

Keep lis­ten­ing. There’s more than one line of think­ing being updated on Ama­zon at the moment. You hear it between the blind hate-Amazon mon­key chat­ter and the reluc­tant growls of slow-moving traditionalists.

The night­mare nar­ra­tive being spun by the pub­lish­ing echo cham­ber is trag­i­cally unaware of how Ama­zon works. Maybe it’s because pub­lish­ers imag­ine that Ama­zon will do what they would do if they had Amazon’s mar­ket power.

That art­ful zinger is launched by another of our community’s well-respected fig­ures, Eric Hell­man. In Publishing’s Ama­zon Pow­ered Future, Hell­man pro­poses one of the most intrigu­ing rays of light to make it through the rain­for­est canopy, swat­ting aside the fre­quently heard fear that once most com­peti­tors have lan­guished, Ama­zon will jack up its now-low prices. The empha­sis here is his:

Ama­zon won’t extort huge sums of money from pow­er­less con­sumers. Instead, they will ruth­lessly bring effi­ciency to every process involved in pub­lish­ing. And then they’ll invite every­one to use their ruth­lessly effi­cient services.

What Hell­man is say­ing is that the the real profit cen­ters for Seat­tle lie in scale-enabling sys­tems, the for­mi­da­ble tidal pow­ers such as Ama­zon Web Ser­vices, which ebb and flow accord­ing to sup­ply and demand. He has climbed way up to get a much airier view of Amazon’s cor­po­rate basin than most of us book-grubbing ground-dwellers have done.

sobre posi­ción dom­i­nante de #ama­zon dice @: “inno­va­tion is bet­ter than preda­tory pricing”>What if DRM Goes Away? http://t.co/0C1687sK
@martingomez78
martín gómez

 

And even as Hell­man calls to us from his high perch, there’s news of Ama­zon Sup­ply launch­ing, what Michael Kanel­los writes up at Forbes as Another Step Toward B2B, and describes as:

A beta site ded­i­cated to sell­ing office equip­ment and indus­trial sup­plies to busi­nesses. Ama­zon Sup­ply offers more than 500,000 prod­ucts, accord­ing to the com­pany, includ­ing hose clamps, roller chain sprock­ets, drill bits, sheet alu­minum, brass and other items. The site grew out of Small Parts, a sup­plier of equip­ment for sci­ence labs, Ama­zon bought in 2005.

How are we going to keep them down in Seat­tle, now that they’ve seen the Micro Essen­tial Lab 94 Hydrion Spec­tral Insta-Chek Wide Range pH Test Paper Dis­penser, 1 — 14 pH, Sin­gle Roll?

Stomp­ing around our small clear­ing called pub­lish­ing really may not be this giant’s great­est ambition.

In 2 weeks, Apple lost one Ama­zon in mar­ket cap. In 1 clock tick Wednes­day, it gained a Gold­man Sachs $AAPL $AMZN $GS http://t.co/jc2TGkCD
@philiped
Philip Elmer-DeWitt

 

And one of our very best heads, Brian O’Leary is also lead­ing the porters and this Porter toward “Dr. Hell­man, I pre­sume,” In A More Likely View.

O’Leary writes:

Hellman’s work is always worth a full read, and I encour­age you to take some time with his post.

Me, too. Quot­ing Hell­man at length, O’Leary comes to this intrigu­ing conclusion:

This is the rea­son pub­lish­ers can’t beat Ama­zon: they aren’t even play­ing the same game.

pH Test Paper Dis­pensers, remember.

O’Leary goes back to Hell­man for a sec­ond post. In What Are We About?, he cred­its Hell­man for out­lin­ing “how pub­lish­ers are fun­da­men­tally mis­un­der­stand­ing the retailer’s long-term com­pet­i­tive strat­egy.” And he ends by asking:

If Ama­zon is all about scale, what are we about?

Need­less to say, there are dis­agree­ments on the for­est floor.

THIS is what is killing pub­lish­ing –> Ama­zon: Buy New PB for $10.95. Or the Kin­dle Book for $13.99. #FAIL
@mikecane
Mike Cane

 

In After­math — notes on the Ama­zon post, another fine observer of the realm, Bal­dur Bjar­na­son, weighs in with seri­ous qualms. They don’t nec­es­sar­ily go head-to-head with Hellman’s con­cep­tu­al­iza­tion. But they indi­cate a mis­trust of Seattle’s model.

Ama­zon is tak­ing risks every­where. They are treat­ing their sup­pli­ers, pub­lish­ers, badly, essen­tially behav­ing like monop­o­lists before they have an actual monop­oly. Their share price is mas­sively over­val­ued by any mea­sure. The more they rely on their pri­vate ebook for­mat for some sort of lock-in, the more they cut them­selves off a grow­ing ecosys­tem of ebook pro­duc­tion and devel­op­ment tools, which requires them to make their own devel­op­ment tools, which fur­ther dri­ves down their margins.

@ @ @ and they say that pub­lish­ers don’t need to worry about their brands. Heh. Right.
@pablod
Pablo Defen­dini

 

And our friend jour­nal­ist Philip Jones of The­Fu­ture­Book and The­Book­seller is skep­ti­cal of what he sees as Hell­man con­flat­ing Ama­zon Web Ser­vices and Ama­zon Pub­lish­ing. In Scale and syn­ergy do not drive pub­lish­ing, peo­ple do, Jones writes:

I’ve heard time and time again recently that Ama­zon is all about scale, and it is this that will kill off pub­lish­ers… But I am not sure pub­lish­ing books is scal­able, or will be greatly impacted by it: at least not on the cre­ative side.

Oh, and in case you’ve felt the Depart­ment of Jus­tice is los­ing steam with its law­suit of the “col­lud­ing five” and Apple, out­go­ing Act­ing Asst. Attor­ney Gen­eral for Antitrust Sharis A. Pozen wants to dis­agree with you. She was speak­ing (full text) at the Brook­ings Insti­tute:

At its heart, this case is about pro­tect­ing com­pe­ti­tion, not com­peti­tors. And most impor­tantly, it is about lower ebook prices for consumers.

With all due respect, @, the dom­i­nant player is rarely the “good guy” in my eyes. http://t.co/kbZGpGYO #TOC­con
@jwikert
Joe Wik­ert

 

Con­fab images: Mis­souri Writ­ers Conference

author, authors, book, critic, criticism, critique, e-book, e-reader, ebook, publishing, publisher, writer, writing, Jane Friedman, VQR, Virginia Quarterly Review, University of Cincinnati, University of Virginia, UVA, Charlottesville, Porter Anderson, Writing on the Ether, Amazon, Barnes and Noble, Google, Laura Hazard Owen, paidContent, reading, Joe Wikert, Mike Cane, Don Linn, Jenn Webb, Kat Meyer, pundits, Department of Justice, DoJ, legacy publishers, Apple, lawsuit, Bookigee, WriterCube, Kristen McLean, TOC Latin America, Buenos Aires, London Book Fair, Mike Shatzkin, Mathew Ingram

From Jane Friedman’s pre­sen­ta­tion on first-page red flags at the Mis­souri Writ­ers’ Guild Conference.

The series of hand­some ecru slides you see in this edi­tion of the gas are from Ether-eal host Jane Friedman’s deck for her recent pre­sen­ta­tion at the Mis­souri Writ­ers’ Guild Conference.

Fried­man spoke, as did another sis­ter in the Ether, Christina Katz.

In keep­ing with a back-to-basics trend you might pick up on in the writing/craft sec­tions of the Ether, Friedman’s approach is an excel­lent exam­i­na­tion of what to do — and what to avoid — on a manuscript’s first page.

And if you ever won­der why writ­ers can seem so crazed about the dif­fi­culty of their pri­mary task (that would be writ­ing, Yuvi Zalkow will remind us a bit later), con­sider that all the points on these slides are meant to go into a mar­velous Page One so that the reader does what? — blows right through it and turns eagerly to Page Two. Where the bat­tle is fought again.

Jane’s the one in the flak jacket. Here is her com­plete slide deck.

Every time you tweet some­thing com­pletely unsup­ported by evi­dence or data as a fact , a kit­ten dies.
@DonLinn
Don Linn

Click to read this week’s full Writ­ing on the Ether col­umn at JaneFriedman.com.

About Porter Ander­son

Porter Ander­son, BA, MA, MFA, is a Fel­low with the National Crit­ics Insti­tute and has done spe­cial read­ings in the psy­chol­ogy of the arts at the Uni­ver­sity of Bath, UK. As a jour­nal­ist, he has worked with three net­works of CNN (CNN USA, CNN Inter­na­tional, CNN.com) and was on the lead devel­op­ment team for CNN.com Live. He also has worked on The Vil­lage Voice, Dal­las Times Her­ald, D Mag­a­zine, Sara­sota Herald-Tribune and other out­lets. He writes the weekly (Thurs­days) WRITING ON THE ETHER col­umn at JaneFriedman.com. Ander­son also is a reg­u­lar con­trib­u­tor to WriterUnboxed.com and to Dig­i­tal Book World’s (DigiBookWorld.com) Expert Pub­lish­ing Blog. He has been posted by the United Nations to Rome (P-5, laissez-passer) for the World Food Pro­gramme, and served as Exec­u­tive Pro­ducer to INDEX: Design to Improve Life in Copen­hagen. He is based in Tampa and his pri­mary medium is Twit­ter. Fol­low him @Porter_Anderson

Writing on the Ether | JaneFriedman.com

author, authors, book, critic, criticism, critique, e-book, e-reader, ebook, publishing, publisher, writer, writing, Jane Friedman, VQR, Virginia Quarterly Review, University of Cincinnati, University of Virginia, UVA, Charlottesvill, Porter Anderson, Writing on the Ether, Amazon, Barnes and Noble, Google, Laura Hazard Owen, paidContent, reading, Joe Wikert, David Carr, Mike Cane, Don Linn, Jenn Webb, Kat Meyer, pundits, Department of Justice, DoJ, legacy publishers, Apple, lawsuitFrom April 19, 2012

Part of my series of columns on pub­lish­ing, Writ­ing on the Ether, appear­ing Thurs­days at the invi­ta­tion of Jane Fried­man at JaneFriedman.com

 


Post-DoJ: Pun­dits over the edge

Is that a chip on your shoul­der, or are you just car­ry­ing John Sar­gent around the room one more time?

In a week of some­times ran­corous debate about the actions of the U.S. Depart­ment of Jus­tice and the responses from sued pub­lish­ers, an ini­tially zany-disaster mode has dark­ened into a more seri­ous tone.

The sense of a real and present cri­sis should by now have caught up with you.

Some of our bet­ter heads have, as ever, pro­duced use­ful, thought­ful com­men­tary. Even so, a lot of folks prob­a­bly feel bat­tered by the back and forth between pun­dits, some of whom seem more eager to look smart than to advance much under­stand­ing of what’s going on.

It’s a time when no one seems able to just be quiet.

Every­thing you need to know about the e-book law­suit in one post. Con­tin­u­ing to update it. http://t.co/zcTvYIvw
@laurahazardowen
Laura Haz­ard Owen

 

There is some minor news, as the Ether begins float­ing for this week, of progress in the suits brought against pub­lish­ers by 15 states’ attor­neys general.

In E-Books Case Judge Told Pub­lish­ers Set­tling With States, Bob Van Voris at Bloomberg writes that Harper­Collins and Hachette have signed a mem­o­ran­dum of under­stand­ing with the states and “hope to extend the agree­ment to all 50 states and com­plete a deal within 60 days.”

Love the fact that the Euro Com­mis­sion enjoyed a “very close and pro­duc­tive coop­er­a­tion” with the DOJ over the agency case
@philipdsjones
Philip Jones

 

And before I offer you a lit­tle romp at the clifftop of the pun­dits’ party, I’d like to give you the view of an observer who stands just out­side the main coterie — not one of our usual suspects.

I admire Macmil­lan CEO John Sargent.

He had the courage to pre-emptively send an email to hun­dreds of indus­try insid­ers this past Wednes­day. In that email, Sar­gent did some­thing that gives me great hope about the future of publishing.

He used the word “I.”

I am Macmillan’s CEO and I made the deci­sion to move Macmil­lan to the agency model.”

Pub­lish­ing vet­eran Shawn Coyne blogs at Steve Pressfield’s site. His series of posts there is called “What It Takes,” and it runs on Fridays.

Today, John Sar­gent believes that noth­ing less than the entire book pub­lish­ing busi­ness is at risk of being over­run by a sin­is­ter force. He’s not alone. With the agency model gone, the think­ing is that Ama­zon will go back to slash­ing eBook prices and the now inevitable race to the eBook price bot­tom will resume. With its deep pock­ets and rapidly expand­ing global dis­tri­b­u­tion, Ama­zon will slowly lure the big best­selling writ­ers from the big pub­lish­ing com­pa­nies over to its side.

In Pub­lish­ing is Per­sonal, Coyne acknowl­edges com­pet­ing forces of change in pub­lish­ing today. In doing so, the guy does a rare job of show­ing the poise of good pun­ditry. I wish we saw more of this.

The only prob­lem is that John Sar­gent chose the wrong fight. He’s on the east­ern front when he should be shoring up the western.

The North Kore­ans didn’t put enough kim­chi in that mis­sile obviously.
@arjunbasu
Arjun Basu

 

At the foot of the cliff, Coyne minces no words.

The fact is that the agency model is dead. And the real­ity is that it was only a stop gap any­way. I think John Sar­gent should swal­low his anger and good old-fashioned Amer­i­can stub­born­ness about this foot­note in pub­lish­ing his­tory and redi­rect his passion.

Here, in three sen­tences, he now gives you the problem:

Let’s face it; the future of book pub­lish­ing is B2C — busi­ness directly to the con­sumer. If you can talk to the con­sumer and the con­sumer trusts you, you’ll sur­vive. If you rely on other peo­ple to talk to cus­tomers for you, you’re in deep trouble.

Coyne goes on to pin­point the right response:

(Sar­gent) and his fel­low publishers—separately of course—should focus their ener­gies and resources on inno­va­tion. Not strate­gies to manip­u­late “terms of sale,” but real innovation.

All does not have to be lost.

Rest assured, book nerds are still in-house. They just get shot down try­ing to acquire the odd books that the cat­e­gory buy­ers at the retail chains “wouldn’t get.” So those strange book phe­nom­ena like the Fifty Shade of Grey tril­ogy are only pub­lished by the Bigs after they’ve emerged from the pri­mor­dial self-publishing soup.

Break­ing: Apple says hasn’t col­luded on e-book pric­ing and has helped break Amazon’s “monop­o­lis­tic grip.” @. http://t.co/ItBLL22i
@JVascellaro
Jes­sica Vascellaro

 

And it’s time for the real genius of Coyne’s essay. In say­ing that pub­lish­ing is “per­sonal,” he hasn’t meant only what a lot of us have learned, that pub­lish­ers must forge their con­nec­tions with read­ers instead of dis­trib­u­tors. No, Coyne has some­thing inter­nal in mind, as well. He wants it “per­sonal” with the pub­lish­ing staffers who are busiest fear­ing for their jobs these days:

Come up with busi­ness mod­els that allow the strange crea­tures within your citadels that ded­i­cate their lives to books shine. You know who they are—editors, artists, sales peo­ple, pub­li­cists, mar­keters. Intro­duce these peo­ple to read­ers. Let them be weird. Let the con­ver­sa­tions begin…and make sure to have your own store. Sell direct.

And that’s the crux of Coyne’s mes­sage. The mis­take has been these defen­sive dodges, these snip­ing guer­rilla efforts to get around Bezos with agency pric­ing or alleged col­lu­sion, mar­ket­place skir­mishes, feints in the kasbah.

The strat­egy has been reac­tive, not proac­tive. Don’t skip the end of Coyne’s piece. It’s the attempt of a vet­eran to rally a weak and tat­tered field, among a dour debate that has exhausted most of us.

Rather than “stop­ping Ama­zon!” from tak­ing over book pub­lish­ing, I think John Sar­gent and all of the incred­i­ble peo­ple who work at Macmil­lan should focus on “out Ama­zon­ing, Amazon.”

“Why the crum­bling book busi­ness is wor­thy of… atten­tion from [DOJ] while Wall Street skates is a broader ques­tion” http://t.co/5fC8YNmK
@timoreilly
Tim O’Reilly

 

From TOC Bologna: The kids’ market

author, authors, book, critic, criticism, critique, e-book, e-reader, ebook, publishing, publisher, writer, writing, Jane Friedman, VQR, Virginia Quarterly Review, University of Cincinnati, University of Virginia, UVA, Charlottesvill, Porter Anderson, Writing on the Ether, Amazon, Barnes and Noble, Google, Laura Hazard Owen, paidContent, reading, Joe Wikert, David Carr, Mike Cane, Don Linn, Jenn Webb, Kat Meyer, pundits, Department of Justice, DoJ, legacy publishers, Apple, lawsuit, Thomas Mallon, Tarzan of the Apes, Edgar Rice Burroughs, Bookigee, WriterCube, Kristen McLean, TOC Bologna

Bookigee’s Kris­ten McLean made her pre­sen­ta­tion on trends in the children’s con­sumer mar­ket at TOC Bologna. This slide is from her deck.

Many of the images in this edi­tion of the Ether are from Kris­ten McLean’s slide deck for her pre­sen­ta­tion at TOC Bologna.

As the intro­duc­tory notes on the con­fer­ence clar­i­fied, “As tra­di­tional children’s books increas­ingly merge with dig­i­tal tech­nol­ogy to expand across devices and plat­forms, the way chil­dren find, enjoy, and learn from books is rapidly changing.”

McLean, whose com­pany, Bookigee, is build­ing the Writer­Cube ser­vice for authors, cov­ers a range of issues, both short– and long-term, in her pre­sen­ta­tion from which these slides are drawn.

Here is her com­plete deck, Trends in the Kid’s Con­sumer Mar­ket.

49th annual Bologna Children’s Book Fair dis­cusses new trends in pub­lish­ing. What lies ahead? See here http://t.co/NcJI5FOk
@VervantePublish
Ver­vante Publishing

Click to read this week’s full Writ­ing on the Ether col­umn at JaneFriedman.com.

 

About Porter Ander­son

Porter Ander­son, BA, MA, MFA, is a Fel­low with the National Crit­ics Insti­tute and has done spe­cial read­ings in the psy­chol­ogy of the arts at the Uni­ver­sity of Bath, UK. As a jour­nal­ist, he has worked with three net­works of CNN (CNN USA, CNN Inter­na­tional, CNN.com) and was on the lead devel­op­ment team for CNN.com Live. He also has worked on The Vil­lage Voice, Dal­las Times Her­ald, D Mag­a­zine, Sara­sota Herald-Tribune and other out­lets. He writes the weekly (Thurs­days) WRITING ON THE ETHER col­umn at JaneFriedman.com. Ander­son also is a reg­u­lar con­trib­u­tor to WriterUnboxed.com and to Dig­i­tal Book World’s (DigiBookWorld.com) Expert Pub­lish­ing Blog. He has been posted by the United Nations to Rome (P-5, laissez-passer) for the World Food Pro­gramme, and served as Exec­u­tive Pro­ducer to INDEX: Design to Improve Life in Copen­hagen. He is based in Tampa and his pri­mary medium is Twit­ter. Fol­low him @Porter_Anderson

Writing on the Ether | JaneFriedman.com

author, authors, book, critic, criticism, critique, e-book, e-reader, ebook, publishing, publisher, writer, writing, Jane Friedman, VQR, Virginia Quarterly Review, University of Cincinnati, Porter Anderson, Writing on the Ether, Amazon, Barnes and Noble, Google, Craig Mod, James Scott Bell, Rachelle Gardner, Q2 Music, Profile Books, Frankenstein, Dave Morris, inkle, Jon Ingold, app, literary app, Dominique Raccah, New York Magazine, Sourcebooks, Jessica Grose, romance, smut, Elizabeth S. Craig, Riley Adams, Mystery Writing is Murder, Nathan Bransford From April 12, 2012

Part of my series of columns on pub­lish­ing, Writ­ing on the Ether, appear­ing Thurs­days at the invi­ta­tion of Jane Fried­man at JaneFriedman.com

The mon­sters we create

What other indus­tries per­mit agency pric­ing? In what other sec­tor do you find man­u­fac­tur­ers set­ting the prices and retail­ers hav­ing to, essen­tially, like it or lump it at a cer­tain percentage?

That’s Laura Daw­son in the The Juicy Details, one of sev­eral blog posts she man­aged to knit into the unrav­el­ing scarf of pub­lish­ing Wednesday.

Daw­son answered her own ques­tion at what my Google Reader says was 4:49 p.m.: Two other indus­tries know agency pric­ing — Apple prod­ucts are with­held from retail­ers who dis­count them, she writes, and the price of milk in New York and New Jer­sey is con­trolled by a dairy board.

author, authors, book, critic, criticism, critique, e-book, e-reader, ebook, publishing, publisher, writer, writing, Jane Friedman, VQR, Virginia Quarterly Review, University of Cincinnati, Porter Anderson, Writing on the Ether, Amazon, Barnes and Noble, Google, Craig Mod, James Scott Bell, Rachelle Gardner, Q2 Music, Profile Books, Frankenstein, Dave Morris, inkle, Jon Ingold, app, literary app, Dominique Raccah, New York Magazine, Sourcebooks, Jessica Grose, romance, smut, Elizabeth S. Craig, Riley Adams, Mystery Writing is Murder, Nathan Bransford

From the Morris/inkle Franken­stein app | Pro­file Books

I’m par­tic­u­larly glad to have inkle stu­dios’ advance art­work for the Ether from Dave Mor­ris’ forth­com­ing Franken­stein app from Pro­file Books. Mary Shel­ley is said to have come up with her idea from a bad dream about a sci­en­tist who didn’t like the results of his experiment.

And now here we are, wak­ing up with three of the “Big Five” pub­lish­ers in the Depart­ment of Jus­tice inves­ti­ga­tion — Harper­Collins, Simon & Schus­ter, and Hachette — hus­tling right over to set­tle the antitrust law­suit out of court. They admit to no wrong­do­ing, mind you (which is hardly unusual in set­tle­ments). Macmil­lan and Pen­guin have not set­tled, nor has Apple.

For the basics, I’ll do is point you toward a cou­ple of strong sum­ma­tions of the action, rather than crawl­ing back through the nit­tier grit here.

More inter­est­ing, from the Eth­er­nau­ti­cal per­spec­tive, is the arc of the noise Wednes­day as the core pub­lish­ing com­mu­nity jock­eyed on Twit­ter and in too many me-too blog posts to count. The chal­lenge was to gain the snark advan­tage for a few sec­onds, maybe with a crack about pub­lish­ing CEOs meet­ing at a restau­rant the name of which the DoJ mis­spelled. Or how much it looked as if Ama­zon had writ­ten the alle­ga­tions. #hahaha

A lot of this palaver was unnec­es­sar­ily loose, some­times irre­spon­si­ble, prob­a­bly none too impres­sive to any­one fol­low­ing from out­side the industry.

There were fist-pump mes­sages mov­ing around in response to A Mes­sage from John Sar­gent, the Macmil­lan chief announc­ing, “We have decided to fight this in court.” Sar­gent asserted that he decided “to move MacMil­lan to the agency model…on Jan­u­ary 22nd, 2010, a lit­tle after 4:00 AM on an exer­cise bike in my basement.”

@ I think it would be a nice and thrilling ges­ture if Ama­zon sent the Big Six free gravestones.
@mikecane
Mike Cane

 

On read­ing the state­ment from Sar­gent, one angry observer tweeted that just because some pub­lish­ers were set­tling, they weren’t nec­es­sar­ily guilty of the DoJ’s charges of collusion.

And that’s true.

But of course no one tweeted the con­verse: just because Macmil­lan and/or Pen­guin and/or Apple go to court fight the DoJ’s lawsuit?–doesn’t mean that one or all of them is inno­cent of the alle­ga­tions, either.

Unless you’re one of the chiefs of a com­pany named in the suit, you don’t actu­ally know.

I just want to know which one of you harshly turned down some DoJ official’s cat book and made them want to screw around with our industry?
@Ginger_Clark
Gin­ger Clark

 

The Amazon-bashing was typ­i­cally high. Actual read­ings of the DoJ’s brief — widely avail­able online — seemed unfor­tu­nately low.

And when Jeff John Roberts at paid­Con­tent wrote that 16 states had filed their own antitrust law­suits — States pile on, claim Apple e-book con­spir­acy cost con­sumers $100 mil­lion — some took it as a sig­nal to bemoan a “black day for pub­lish­ing,” the indus­try cast as a vic­tim. They might be for­given based on Roberts’ head­line, toned as it was with that phrase “states pile on” — some­thing short of neu­tral, isn’t it?

To be clear, I’m a con­sis­tent sup­porter of paidContent’s folks’ work. Since some of them at times report and at other times com­ment, I’d like them to make it clearer when they’re in which mode. Com­men­tary is great, espe­cially from peo­ple as astute as Roberts and his asso­ciates — just slug it as such, and do it faithfully.

Authors and read­ers should collude.
@ChrisKubica
Chris Kubica

 

Wednes­day lunch at the foot of the gal­lows found some of our col­leagues in New York one-upping each other with jokes about how they’d best not gather in groups at restau­rants for fear of being charged by the DoJ with col­lu­sion. #haha

Wiser wonks got qui­eter, hang­ing back at noon to test the grav­ity of Attor­ney Gen­eral Eric Holder’s news con­fer­ence state­ment on CNBC and other news net­works’ live coverage:

We believe that con­sumers paid mil­lions of dol­lars more for some of the most pop­u­lar titles.

Hold onto that lan­guage about con­sumers. We’ll be back to it shortly.

An inter­est­ing out­come would be if Apple set­tled with DOJ
@DonLinn
Don Linn

 

The phras­ing of the court fil­ing was catch­ing up with the morning’s gid­di­ness. Here are a few quick excerpts from United States of Amer­ica vs. Apple, Inc.; Hachette Book Group, Inc.; Harper­Collins Pub­lish­ers, LLC; Ver­lags­gruppe Georg von Hotlzbrinck Pub­lish­ers, LLC, dba Macmil­lan; the Pen­guin Group, a divi­sion of Pear­son, PLC, Pen­guin Group (USA), Inc.; and Simon & Schus­ter, Inc.:

The Pub­lisher Defen­dants reg­u­larly com­mu­ni­cated with each other in pri­vate con­ver­sa­tions, both in per­son and on the tele­phone, and in emails to each other to exchange sen­si­tive infor­ma­tion and assur­ances of sol­i­dar­ity to advance the ends of the conspiracy…directly dis­cussed, agreed to, and encour­aged each other to col­lec­tive action to force Ama­zon to raise its retail ebook prices…took steps to con­ceal their com­mu­ni­ca­tions with one another, includ­ing instruc­tions to “dou­ble delete” email and tak­ing other mea­sures to avoid leav­ing a paper trail…

The attor­ney gen­eral thanked those piled-on states’ attor­neys gen­eral and “our part­ners at the Euro­pean Com­mis­sion for their hard work and close coop­er­a­tion.” Oh yeah. The EC is across this, too.

thoughts on the agency law­suit. 1: i do not believe there was col­lu­sion by the major publishers.
@booksquare
Kas­sia Krozser
2: clearly there was some­thing in the dis­cov­ery process (so to speak) that lead the jus­tice depart­ment to think otherwise.
@booksquare
Kas­sia Krozser
3: when we say agency has increased com­pe­ti­tion, what we really mean is it’s cre­ated a few mega­s­tores. we’ve lost more than we’ve gained.
@booksquare
Kas­sia Krozser

 

By mid-afternoon, what had just hours ear­lier looked like a conga line of defi­ance had kinked up…tighter smiles, weaker laughs. #ha

We were ready for Mathew Ingram, whose tim­ing often seems as canny as his analy­sis. Writ­ing at GigaOM, he got in one of the most clar­i­fy­ing pas­sages of the day. Here’s Ingram in The e-book wars: Who is less evil, Ama­zon or book pub­lish­ers? and the empha­sis is mine:

The pur­pose of antitrust law isn’t nec­es­sar­ily to pro­tect smaller com­pa­nies from larger com­pa­nies, or even to pre­vent monop­o­lies per se — the pur­pose is to pro­tect con­sumers from the impact of a monop­oly or col­lu­sive behavior.

Ingram goes on to answer some who have asserted with much more gusto than guile that it’s Ama­zon the Jus­tice Depart­ment should sue:

A case against Ama­zon wouldn’t make any sense unless it could be shown that Amazon’s behav­ior was caus­ing higher prices — but the real­ity is that the pub­lish­ers are the ones whose behav­ior is lead­ing to higher prices (the pub­lish­ers who set­tled get two years of “mod­i­fied” agency pricing).

No, your honor, there was no col­lu­sion. It’s just a case of pub­lish­ers being lem­mings. One does some­thing, we all have to do it #pub­de­fenses
@bsandusky
Brett San­dusky

 

And by evening, East­ern time, a late-night post­ing in Lon­don came rustling across to us on Sam Missingham’s TheFutureBook’s blogs from journo Philip Jones. He’d kept tabs on the incre­men­tal progress of the news all day. In Fallen agents — how every­thing just changed, Jones not only comes to the desk with plenty of wit and expe­ri­ence, but he also has the bless­ing of that ocean’s dis­tance from our pageant.

Pen­guin and Macmil­lan, decid­ing to stand and fight, seem full of fine bravado, writes Jones, but:

Both com­pa­nies are tak­ing an enor­mous risk in see­ing the DoJ in court. The evi­dence against them looks sub­stan­tial, notwith­stand­ing Makinson’s view that the DoJ fil­ing “con­tains a num­ber of mate­r­ial mis­state­ments and omis­sions.” The costs will be huge, the impli­ca­tions if they lose enor­mous, and the poten­tial for fur­ther rep­u­ta­tional dam­age, even if they do pull off a win, clear.

Macmil­lan CEO John Sargent’s let­ter re: DOJ suit sums things up per­fectly: http://t.co/9K45lfG5 Sar­gent is my new hero. #TOC­con
@jwikert
Joe Wik­ert

 

Then Jones gets at some­thing poten­tially even darker. Dur­ing the after­noon, he and I dis­cussed it briefly on Twit­ter as “the stain” — too many gor­geous ex-Shelley illus­tra­tions. But the nut of what we were say­ing is here, bet­ter parsed by Jones, again with my emphasis:

The big­ger worry is that pub­lish­ers have not just lost this bat­tle, they will also now lose the peace. Even if col­lu­sion did not take place, the sug­ges­tion of it is now indeli­ble.

Any black­ness to the 11th of April for pub­lish­ers, you see, likely was — with what­ever intent — assem­bled in the labs of those pub­lish­ers’ own com­mer­cial exper­i­men­ta­tion. Our pub­lish­ers and their entourages are danc­ing with the crea­tures they made. Jones:

Pub­lish­ers now need to focus on the next step: adjust­ing to a world where ebooks become the dom­i­nant format…where they have lit­tle con­trol over whether their audi­ence chooses to read in e or p, and where they can­not cre­ate bar­ri­ers to ebook adop­tion by using price.

An inter­est­ing line in Dave Mor­ris’ Shelley-ing: “Yes, the creature’s skele­tal frame has con­tin­ued to grow inside the tank. I didn’t expect it to become so misshapen.”

Who did? “All men mean well,” Shaw told us in “The Revolutionist’s Hand­book” that fol­lows Man and Super­man. “The road to hell is paved with good intentions.”

Jones:

I’m strug­gling to see any win­ners here, except of course Ama­zon, which has already said that it looks for­ward to extend­ing dis­counts across more ebooks. Oh, and book read­ers who will enjoy cheap ebooks from a dwin­dling range of pub­lish­ers and retailers.

One side wants to lower book prices. The other is fight­ing to keep them high. Can you guess which is the monop­oly? #NotA­Trick­Ques­tion
@barryeisler
Barry Eisler

 

The app: For mod­ern Prometheans

author, authors, book, critic, criticism, critique, e-book, e-reader, ebook, publishing, publisher, writer, writing, Jane Friedman, VQR, Virginia Quarterly Review, University of Cincinnati, Porter Anderson, Writing on the Ether, Amazon, Barnes and Noble, Google, Craig Mod, James Scott Bell, Rachelle Gardner, Q2 Music, Profile Books, Frankenstein, Dave Morris, inkle, Jon Ingold, app, literary app

The key image for the Morris/inkle Franken­stein is a work of Vesal­ius from “De cor­poris humani fab­rica libri septem.”

Franken­stein — from which our Ether-eal art­work is drawn this week — is a new adap­ta­tion of Mary Shelley’s 1818 classic.

It’s writ­ten by Lon­don author Dave Mor­ris and devel­oped by him with the assis­tance of Jon Ingold, a for­mer Sony Playsta­tion designer, and his peo­ple at Cambridge’s inkle, a trans­me­dia sto­ry­telling studio.

Mor­ris grad­u­ated from the other place, Oxford. He read physics, which he has brought to bear on his 2011 graphic novel with Leo Har­tas, Mirabilis: Year of Won­ders, and, now, on lever­ag­ing the dark­est cor­ners of Shelley’s imag­in­ings — “how igno­rant art thou in thy pride of wisdom!”

Here, Mor­ris tells me, Vic­tor Franken­stein still is from Geneva, but rather than being at Bavaria’s Ingol­stadt (where the Illu­mi­nati were estab­lished, inci­den­tally), he’s at uni­ver­sity in Paris. In 1792. Which would seem to be an incon­ve­nient place and time for a DIY project about cob­bling together a guy on a slab. But what do I know? — no short­age of anatom­i­cal raw mate­r­ial, one assumes.

author, authors, book, critic, criticism, critique, e-book, e-reader, ebook, publishing, publisher, writer, writing, Jane Friedman, VQR, Virginia Quarterly Review, University of Cincinnati, Porter Anderson, Writing on the Ether, Amazon, Barnes and Noble, Google, Craig Mod, James Scott Bell, Rachelle Gardner, Q2 Music, Profile Books, Frankenstein, Dave Morris, inkle, Jon Ingold, app, literary app, Dominique Raccah, New York Magazine, Sourcebooks, Jessica Grose, romance, smut, Elizabeth S. Craig, Riley Adams, Mystery Writing is Murder, Nathan Bransford

From the Morris/inkle Franken­stein app | Pro­file Books

Dash­ing ahead of the usual gam­i­fi­ca­tion grum­bling, Mor­ris says in his pre-launch statement:

Franken­stein isn’t a game. It’s not about win­ning or los­ing or solv­ing puz­zles. It’s a lit­er­ary expe­ri­ence where the reader can explore the text, cre­at­ing a unique and per­sonal expe­ri­ence of this rightly world-famous work. As the plot unfolds, you develop a per­sonal rela­tion­ship with the main char­ac­ters. That’s why we’re describ­ing it as inter­ac­tive lit­er­a­ture — it’s a truly new kind of novel for the dig­i­tal age.

Touted by Pro­file Books as “the first lit­er­ary, inter­ac­tive book app,” this Franken­stein goes on sale in two weeks, on April 26, for £2.99 (US$4.76) — only for iPads and iPhones.

Your Android/Kindle money appar­ently has no allure for Pro­file Books, noth­ing seems planned for the hud­dled mil­lions of us on tablets and phones beyond Apple’s reach.

Spe­cial thanks to Profile’s PR folks for get­ting these images to me.

And here’s a trailer, if you’d like to get the tone of the app, with some Beethoven (from the Fifth, the open­ing of the Alle­gro) hand­somely efforted by the Fulda Sym­phonic Orches­tra, Simon Schindler con­duct­ing. I’m able to iden­tify the artists for you because the music is gra­ciously cred­ited on the video’s page, bravo.

 

I feel like an orange. I never thought I’d say that.
@MirabilisDave
Dave Mor­ris

Click to read this week’s full Writ­ing on the Ether col­umn at JaneFriedman.com.

About Porter Ander­son

Porter Ander­son, BA, MA, MFA, is a Fel­low with the National Crit­ics Insti­tute and has done spe­cial read­ings in the psy­chol­ogy of the arts at the Uni­ver­sity of Bath, UK. As a jour­nal­ist, he has worked with three net­works of CNN (CNN USA, CNN Inter­na­tional, CNN.com) and was on the lead devel­op­ment team for CNN.com Live. He also has worked on The Vil­lage Voice, Dal­las Times Her­ald, D Mag­a­zine, Sara­sota Herald-Tribune and other out­lets. He writes the weekly (Thurs­days) WRITING ON THE ETHER col­umn at JaneFriedman.com. Ander­son also is a reg­u­lar con­trib­u­tor to WriterUnboxed.com and to Dig­i­tal Book World’s (DigiBookWorld.com) Expert Pub­lish­ing Blog. He has been posted by the United Nations to Rome (P-5, laissez-passer) for the World Food Pro­gramme, and served as Exec­u­tive Pro­ducer to INDEX: Design to Improve Life in Copen­hagen. He is based in Tampa and his pri­mary medium is Twit­ter. Fol­low him @Porter_Anderson